nav: home | the early years | the roaring 20's | the depression | the war years | TOYOTA today

Toyota

Harry, who became sole owner with the purchase of brother Edward's share of the business in 1961, introduced his son Max to the business shortly afterward. Young Max had seen how the original business, auto radiator repair, expanded with the automobile becoming mainstream. Looking for further opportunities in the automobile industry, Max began to interview with car manufacturers for potential dealership interests.

In 1963, Harry's son Max was introduced to the business. A former Marine, Max was well organized and disciplined and became involved in the daily operations of Paul Bros.

In 1968, Harry and Max were approached by Toyota Motor Corporation. Max saw a tremendous opportunity to not only further his collision business, but to introduce a niche automobile agency into the Philadelphia area. In March, 1969, Harry and Max introduced Central City Toyota, the first Toyota agency in Philadelphia.

In keeping with the family tradition of excellence, Central City Toyota became a thriving agency. Capitalizing on the gasoline crisis of the mid-1970's, Central City Toyota gained considerable market share due to their introduction of low priced, fuel efficient vehicles. The import craze of the 1970's positioned Paul Bros. as a leader in import vehicle repair in the Philadelphia area. However, Paul Bros. was now at a crossroads due to tremendous expansion.

Harry and Max implemented innovative production and repair methods to help expedite the transition to the exploding import car collision repair market. But disaster struck in November 30, 1981 as a massive fire destroyed Paul Bros. and Central City Toyota. With tremendous determination, Paul Bros. never missed a beat. Opening up the day after the fire, Paul Bros. completed renovations on their current location at 49th and Chestnut in the spring of 1983.

By 1985, Max became more involved in the daily operations as his father Harry went into semi-retirement. Sadly in 1991, Paul Bros. mourned the loss of Harry Paul at the age of 74, ending a brilliant era of innovation and advancement.

back to history

next page


central city toyota | ardmore auto body | ardmore toyota | privacy policy | community outreachcollision 101