America was in the grips of the Great Depression in the 1930's. Faced with mounting bills and the loss of business due to poor economic conditions, Max was forced to reorganize Lincoln Auto Body. Luckily, Max had trained his sons, Edward and Harry, in the business. Edward and Harry combined all their assets and begged their father to not abondon the business and it's employees. The plot worked, and Max agreed to move the business to 4738 Market Street and reopen under new management in 1931. The new name was appropriately called Paul Bros. Auto Body Rehabilitators.
The Paul brothers injected new life into the business. Harry, who had grown up watching his father repair vehicles since he was 2 years old, also possessed great marketing skills and vision. Even with a downturn in the economy, Harry and Edward initated an aggressive marketing strategy aimed at the insurance industry. Already well known for their high-level of product quality, the brothers plans worked in establishing new business through the lean Depression years.
By 1935, Paul Bros. was fully recovered from the devastating effects of the Depression. With production in full gear and business growing, Harry and Edward Paul continued to expand the business through the Depression and War years. When a new location became available 4810 Chestnut Street, the brothers did not hesitate to seize the opportunity to double their production size.
