Ford Motor Company introduced the Model T in hopes of increasing their market share by appealing to middle America consumers with low cost, high quality automobiles. Wildly successful, Ford revolutionized the auto industry and made owning an automobile a reality for many American families.
The years after the first World War saw a boom in automobile sales. Max's reputation as a master mechanic had become legendary in Philadelphia and his business now required offering more services, including dent repair, alignment, painting and upholstery repairs.
In 1925 Max moved to a larger location at 3957 Baltimore Avenue and began offering a variety of collision repair services. To accomplish this, Max began to assemble the best possible technicians in Philadelphia. He hired only the top mechanics, engine builders, alignment technicians, painters, upholstery workers, carpenters and sheet metal workers. Another name change was in order, and the original business was renamed Lincoln Auto Body Repair.
As the roaring 20's came to an end, business began to slow as the stock market crash of 1929 proved devastating to the country's economy. Lincoln Auto Body Radiator was affected as well. Max was determined not to lay any employees off during the downturn. In order to accomplish this, there were many weeks, and even months, Max refused to take a paycheck. His noble efforts aside, Max was confronted with mounting bills and was faced with a decision to close the business.
